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Raven
( industry · airlines & travel )

Revenue beyondthe seat.

Ancillary revenue, co-brand cards and loyalty redesigned around the traveller. In airlines, the margin lives outside the ticket, and that is where we work.

Think · Build · Sell Scroll
( what is changing )

What is changing in the sector.

↓ ( 01 )

The ticket is the entry point

Margin concentrates in ancillaries, cards and loyalty, not in the fare.

↓ ( 02 )

Co-brands go digital-only

Travel cards now launch and scale on digital channels alone, at a fraction of branch CPA.

↓ ( 03 )

Miles need a catalogue

Redemption drives engagement; a blocked non-air catalogue is money left on the tarmac.

( how we help )

Three plays, applied here.

( think )

Think

Diagnosis of the loyalty and ancillary P&L: where the value is, sized and ranked in weeks, not quarters.

( build )

Build

Redemption catalogues, card funnels and loyalty journeys on the Raven Loyalty Engine.

( sell )

Sell

Acquisition and activation operated on causal measurement, from first campaign to repeat purchase.

( the proof )

Selected work in the sector.

( key learnings )

What this sector taught us.

( before you ask )

The questions this sector brings.

What does Raven do in airlines & travel?

Ancillary revenue, co-brand cards and loyalty redesigned around the traveller. In airlines, the margin lives outside the ticket, and that is where we work.

How does an engagement in airlines & travel work?

Think: Diagnosis of the loyalty and ancillary P&L: where the value is, sized and ranked in weeks, not quarters. Build: Redemption catalogues, card funnels and loyalty journeys on the Raven Loyalty Engine. Sell: Acquisition and activation operated on causal measurement, from first campaign to repeat purchase.

What has Raven already proved in airlines & travel?

Ancillary revenue grows +62% when offers are designed around travel moments, not transactions. A travel co-brand card can hit 75% of its annual target in six months on digital channels alone.

( one question )

Bring us the sector’s hardest number.

Think, Build or Sell, a focused engagement or the full journey. We reply within 48h.

Let’s talk All the work

( other industries )

Loyalty & rewards    Banking & financial services